About YouVersion: Created by Life.Church, YouVersion is on a mission to help people grow in their relationship with God by engaging with the Bible. The team designs and builds experiences that make it easy for people to integrate the Bible into their everyday lives. Since 2008, the Bible App has offered a free Bible experience that can be accessed on smartphones, browsers, voice platforms, and more. The Bible App for Kids launched in 2013 and engages children with Bible stories on an age-appropriate level. The newest app, Bible Lens, analyzes objects in photos, finds the most relevant Bible verse to match, and automatically creates beautiful, shareable artwork. For more information about YouVersion, visit youversion.com.
The global YouVersion community engaged more in the Bible this year than in any previous year. In fact, people read and listened to the Bible 30% more this year compared to last year. In total, YouVersion saw 5.6 billion chapters listened to and 35.6 billion chapters read in 2019.
Around the world, the Bible verse most engaged with throughout the year is Philippians 4:6: “Don’t worry about anything; instead, pray about everything. Tell God what you need, and thank him for all he has done.”
“Our desire is to help people grow in their relationship with God by encouraging them to read the Bible and seek Him every day,” said YouVersion Founder Bobby Gruenewald. “We’re encouraged to see so many people turning to the Bible in response to their worries, remembering what God has done in their lives, and choosing to trust in His faithfulness.”
One of the most popular offerings of the Bible App is daily Plans that combine portions of Scripture with devotional content. This year alone, the community completed a record-breaking 1.1 billion days in their daily Bible Plans. People also made 2 billion highlights, bookmarks, and notes to mark meaningful verses and record what God revealed to them in their studies. Many even took the extra step to tell others how the Bible was impacting them, resulting in more than 478 million verses shared.
“What we are seeing in global engagement is exciting to us because with every verse highlighted, Plan day completed, or audio chapter listened to, that’s a person who is being transformed by knowing God more intimately through spending time in the Bible,” said Gruenewald. “We’re humbled by the opportunity to see lives changed in every country around the world.”
The Bible App saw a significant global increase in both installs and engagement this year. In 2019, YouVersion grew by nearly 50 million unique installs to reach a total of 400 million installs worldwide, and the majority of those new installs came from outside the U.S. Based on the YouVersion Community’s engagement with Scripture throughout the year, Poland was one of the fastest growing countries with a 75% increase. India saw 51% more engagement in 2019 compared to last year. Bible engagement also grew across Southeast Asia in countries like Cambodia and Vietnam seeing increases by 36% and 37%, respectively.
“Every year, when we dig into these numbers, we’re overwhelmed by how God is using this app to deliver His message of hope and love to a hurting world,” said Gruenewald. “We also can’t help but recognize how much more work there is to be done together as the global Church to reach every nation.”
Right now, the Bible App offers more than 2,000 Bible versions in more than 1,350 languages. However, over a billion people globally don’t have access to a complete Bible in their native language. Together with illumiNations, a movement of ten Bible translation agencies, YouVersion is working to give more people the Bible in their native language. The group’s goal is that by 2033, 95% of the world’s population will have a complete Bible, 99.9% will have a complete New Testament, and 100% will have at least some portion of Scripture.
Through the generosity of the YouVersion community, translation projects in Republic of Congo, Malawi, Benin, Indonesia, Croatia, Madagascar, and Serbia received $1 million this year to advance their efforts. Combined, these projects will give more than 4.7 million people the first portion of Scripture ever available in their language. To date, the YouVersion community has donated a total of $3 million to fund Bible translation.
“When you take in Scripture in your native language, the words take on new meaning and suddenly, He isn’t a God who came for someone else. He is your God who knows you personally,” said Gruenewald. “Experiencing the Bible in your own language is a powerful gift, and we’re eternally grateful to our partners who share our dream of making the Bible for everyone.”
For more information about the YouVersion community’s Bible engagement in 2019, visit youversion.com/share2019.
How Do YOU YouVersion?
I was blown away when Life.Church first announced bringing the Bible to our mobile devices as an app. My fascination continued, as more and more downloads happened. With over 400 million downloads and counting, it’s literally revolutionized how you can engage with God’s word. Anyone remember toting your Bible on business trips in your bag? (If you haven’t downloaded it—I’d stop right now and grab it. Did I mention it is absolutely free? Plus, the studies are also free? Amazing, right?)
So, I wanted to talk through a few ways I do YouVersion because they are kind of out of the box for Bible reading. That’s my favorite part of this whole thing. It is a great way to engage with God’s word more often than just the time you sit in your quiet place. It makes God’s word a part of your day in really active ways. It’s easy. It’s educational. It’s certainly motivational. Plus, it never ever hurts to write more of God’s word on our hearts.
- YouVersion actually reads the Bible to me in my car. Yep. I can get through an entire chapter if the traffic is just right going from place to place.
- Walking—both in the neighborhood and at the gym when I find time to go—I just select it and it starts reading.
- On the plane—sitting on a runway and too tired to actually read? Keep on talking to me YouVersion.
- Witnessing in the mall—Yep. I was talking with the Chinese massage therapists and I needed to give them a Bible reference. We had a language barrier. I whipped out YouVersion and they read the verse in Chinese. Witnessing crisis averted.
- Multiple versions—Honestly, I love reading the same verse in 4-5 different versions—from New Living Translation to the Message. It brings life back into words I’ve read so many times that I sometimes gloss over them a bit. If you’ve been a Christian for a while, many verses that you’ve heard since your childhood become a bit easy to zip through as your brain believes you already know everything there is to know about the verse. Reading it in a different version with a bit different wording (translation) can give you a fresh perspective on the verse you know so well.
- Little Bible studies with reminders from some of my favorite authors. Share them with your Bible study group. Dr. Tony Evans has been a favorite of mine since college. If you don’t know him, you should give him a try. There are hundreds of others.
It’s pretty easy to “Choose Life” through investing in Bible study for 2020. Set your reminders and don’t choose to invest in God’s word and let it grow in your heart and your mind. It is truly powerful!