Written by Teresa Goodnight
Featuring One of the Largest Collections of Classic VeggieTales, 3-2-1 Penguins, and Owlegories + a Collection of Kids Books such as the Amazon Bestseller— The Laugh and Learn Bible for Kids—Minno Provides Affirming, Faith-Based Content Curated for the 100 Million Americans who Attend Church Every Sunday.
When we find out about programs to help parents help our kiddos, we get really excited. We’ve interviewed experts like Dr. Everett Piper, as they discussed colleges being purposefully after the minds of our children. We’ve listened to City Elders, as they explain the assault on our children in the public-school systems across the country trying to shape their minds as early as possible. This is real and it’s happening now. It’s been happening but it is escalating. Rapidly.
Disney programming moved out of the morally sound realm, originally part of its DNA. Recent rumors around Elsa’s sexual orientation in Frozen 2 got our attention—and dropped our already dashed expectations for the media giant. We’ve heard countless stories of parents trusting PBS with programs like Arthur, only to find their children asking if they should marry a boy or a girl after seeing it on the formerly safe show. Just today at a birthday party, a parent shared that her parental control software program failed. She walked in on her kids watching an adult language show about a teddy bear (Ted), which included inappropriate language and content around body parts just not suitable for young minds.
If you aren’t scrambling for a safety net already, you might need to wake up. It’s a real threat. This isn’t news to parents trying to raise their children in Christ. It’s troubling dialogue without a great solution. UNTIL NOW!
Enter Minno. It’s a new, Nashville-based children’s digital media company offering Christian parents an alternative that is both entertaining and affirming. Minno features an ad-free, subscription digital platform with curated entertainment and educational choices the whole family will love—including one of the largest collections of Classic VeggieTales. Minno has a publishing arm in partnership with Hachette Nashville, with offerings such as the Amazon bestseller Laugh and Learn Bible for Kids, as well as Minno Life, a parenting blog with expert resources and voices for Christian parents. Minno aims to be a one-stop solution for parents and kids.
After receiving a press release on the new company, Community Spirit reached out to CEO and Co-founder of Minno, Erick Goss. He explained Minno’s focus. Goss said, “Parents are desperate to have spiritual conversations with their kids. If we give them some basic tools, we can help parents feel confident and have a sense of control. Parents are asking, ‘How can I connect with my children?’ So, we try to provide the catalysts for conversation.”
Goss went on, “Minno really wants to create teachable, winnable moments. So many parents really feel like the world is pushing against them. Parents feel they are in survival mode. We want to help them move from that mode into what does it mean to thrive and know the Holy Spirit is partnering with us. We want parents confident with discipling.” Goss added, “One thing we know, screen time is important, but off-screen time is also important according to children. We want to be a resource to families trying to raise their children in Christ. In addition to safe programming, we share books and things we recommend.”
Goss shared, “In addition to the programming, we created the Laugh and Learn Bible for Kids as part of the experience. Laughter Is the native language of children. The text is fairly narrative. Phil Vischer, Veggie Tales creator, is hilarious. We thought if we could take the best of what’s in the Bible with the fun tone of the Veggie Tales—put it in 52 selected Bible stories—Genesis to Revelation, we’d have a tool parents could really use.” Goss said, “The feedback has already been so positive.” He went on, “Parents have been commenting ‘I didn’t know this about the Bible. I’m learning this about the Bible.’” He added, “If it’s done in a really fun way, we can help families. We’ve even built parent connect sections at the end for more parental support.”
With a recent launch, Minno already has over 20,000 subscribers in over 40 countries according to Goss. He shared, “The reaction from parents reinforces and affirms the idea there are a lot of parents out there left behind by the media establishment that their stories and their kids are not on screen. It’s important kids can see kids like them. At worst God is a fairy tale. At best, He is irrelevant.”
The thing is—parents need partners, specifically those enabling protective barriers and discipleship of their children.
Our mall recently replaced an amazing play area that was blocked in with a new completely open area. Before, parents could come relax while their children played. It went from a relaxing break while you are shopping to a completely difficult situation to make sure your children are safe. It’s a very similar parallel to what has happened with children’s programming. Parents trying to guard the hearts and minds of their children are no longer able to sit them for a few idle minutes in front of a screen and just walk away. You have to be completely present. Completely on guard. It’s a lot.
Goss stressed, “Parents who care about their children’s faith are in a tough situation. While we attend church and have friends and neighbors who share our faith, the leading technology and media companies are fueling a content culture that is devoid of God and the importance of faith. Christian parents have more content choices than they’ve ever had, but fewer options that reflect their values.” Goss shared, “When you see media companies churning out more shows than ever but none of them reflect your family’s values you want to instill in your family, you are left with an impossible choice—not participating in culture or compromising what you care most about,” Goss said, “Minno resolves that problem, serving as a one-stop, trusted source and a partner in raising kids in today’s pluralistic, social, mobile and media-drenched world. Kids will see Minno as something fun to experience, while parents can feel good about the fact that our content is encouraging kids to deepen their faith and walk with God every day, at home or on-the-go.”
In the coming months, Minno will also offer parent’s guides on top-of-mind topics, family devotionals, and podcasts. In an increasingly secular world where faith and family values are often marginalized, there are few entertainment and education options available that parents can trust.
Minno—ad free, subscription digital video platform. Featuring the largest collection of Classic VeggieTales in the world and the best curated collection of Christian kids content anywhere that can be streamed or downloaded and watched on the go. Parents can try Minno for free by going here: www.gominno.com
Minno Life—a lifestyle blog full of helpful articles, family devotions, and printables developed intentionally to meet the needs of today’s families. Minno Life features curated content from expert thought leaders and parents in the trenches to offer the best in practical hope and help on top-of-mind issues such as spiritual development, education, social media, and culture. Recognized voices such as the team at Daystar Counseling Center—David Thomas, Sissy Goff, and Melissa Trevathan—are all featured contributors.
Minno Kids publishing—because Minno believes the Bible should be at the center of every aspect of living—including parenting—Minno Kids publishing efforts are anchored by the new Laugh and Learn Bible for Kids and also features a wonderful new collection of children’s board books, picture books as well as middle grade novels.
Minno Store—which includes books, Bibles, and other resources from our children’s publishing program, aims to help families experience God together. From board books to middle-grade novels, Minno books help kids better understand what the Bible teaches and offers insights for living out their faith in everyday life.